In today’s competitive market place, it’s becoming harder and harder to promote one’s name, brand, or business. One unique and underused marketing strategy involves making a sizeable charitable donation. If that sounds a little unethical, it’s not. There’s nothing with capitalizing on the opportunity to self-promote and do some good in the world at the […]
It may seem obvious, but the way you word fundraising appeals can have a pretty big impact on the success of those appeals. According to new research, minor changes to wording can increase donations by up to 300%. But before you go and rewrite all of your appeals, there are some things you need to […]
We often talk about how to donate properly to charity, how to choose which charity to support, and how important it is to be involved in charity work. But we don’t often talk about those who are behind the scenes in the hundreds and thousands of nonprofit organizations out there. Giving back can also be […]