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Advice

How to Use Philanthropy as a Means of Marketing

In today’s competitive market place, it’s becoming harder and harder to promote one’s name, brand, or business. One unique and underused marketing strategy involves making a sizeable charitable donation. If that sounds a little unethical, it’s not. There’s nothing with capitalizing on the opportunity to self-promote and do some good in the world­­­ at the […]

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Donation News

Trump to Donate His Presidential Salary to Charity

Back in November of 2016, newly elected President Donald Trump said that he would not be taking the $400,000 a year presidential salary. His reason for doing so being that he’s already a wealthy man. How wealthy? According to Forbes, Donald Trump is worth a whopping $3.7 billion. Makes sense; $400,000 means nothing for a […]

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Advice

The Double-Edged Sword of a Celebrity Spokesperson

A celebrity spokesperson can be a huge boon for a nonprofit organization, but on the other hand, they can also be a huge roadblock. Take Tom Hiddleston, for example. Hiddleston recently earned the wrath of the Internet for expressing pride that a show he worked on was appreciated by medics from Doctors Without Borders. Twitter […]

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Profiles

Lady Elisabeth Murdoch Remembered

Born in 1909 in Melbourne, Australia, Elisabeth Murdoch (nee Greene) was 103 when she passed away. Even as a young woman, she volunteered to knit clothes for babies in a nearby hospital, helping those who couldn’t help themselves. When she was 18, she met and later married 42-year-old Keith Murdoch, with whom she had four […]