If you could give one dollar of someone else’s money to a charity of your choosing each day, would you? The creators of Tinbox are confident that most people would, which is exactly why they started their charitable mobile app.
The Paris-based startup Tinbox was founded in January of last year by a couple of friends at Warwick University in the UK. It aims to make a business out of people donating freely to the charities of their choice via a mobile app. When the mobile-only startup launches for the public in a couple of weeks, it will allow users to choose a charity to donate €1 per day to without having to spend any of their own money.
The donation costs the app users nothing because it’s sponsored by one of the companies the app is working with. Brands are giving free donation cash to improve their brand image and consumer perception. Reportedly, SAP has committed to fund 10,000 click throughs thus far, and the mobile app is also in discussion with several other major brands. Corporate Social Responsibility has become such an integral part of running a business, so it makes sense that major brands would be jumping at the chance to support charitable causes.
“For app users we solve the problem of not being able to donate to the charity they care about. Our vision is that everyone is able to support the causes to them. Through Tinbox they have 1 euro per day that allows them to do so,” says Tinbox co-founder David Linderman.
Users are notified daily to sponsor a cause and when the user opens the app, they will see different causes that they can sponsor and then the user can select what the money is used for. Once the place to donate is selected, the sponsoring company will donate the money and their logo and message will be seen on the screen. Tinbox is competing with free charity donation websites that urge people to click to donate by viewing ads but users can’t be sure exactly how much they are donating.
Learn more about this new app by visiting www.get-tinbox.com.