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Sid Lee and the Movember Foundation Cohabitate in LA

movember no shave november mustache
Image: via Movember.

Two years after it’s first American opening in New York, advertising agency Sid Lee is arriving in Southern California with a new office named Sid Lee L.A. In a somewhat surprising move, the company has now embedded its employees in the office of the Movember Foundation.

As the New York Times remarks, “If, as the saying goes, advertising is a relationship business, an agency, Sid Lee, and one of its clients, the men’s health charity known as the Movember Foundation, have entered the cohabitation stage,” of the recent office merger. Reportedly, the agreement between the two companies calls not only for Sid Lee to share space with the foundation but also to consider the foundation’s office its home.

“We will be joining the Movember Foundation in the Culver City location as a partner, fully integrated in the space,” said Will Travis, chief executive of the Sid Lee USA division of Sid Lee. “We will be located there until further growth demands otherwise, and then the expansion may be together.”

Sid Lee is an international ad agency, with offices in New York, along with Amsterdam, Paris, Toronto and its Montreal headquarters. The office will work for the foundation pro bono, but has paying clients like Adidas, Facebook, Intel and 99 Cents Only Stores. Mr. Travis says the office will have a total of about 16-20 employees once it’s up and running.

“Part of the reason we’re doing what we’re doing now,” said Mark Fewell, senior vice president and head of market development for the foundation, who is based in Culver City, is that Sid Lee “offered to be a strategic resource for us not just in the U.S. but globally.” This collaboration is great for an organization like Movember that began in Australia and this year took place in more than 20 countries.

The Movember Foundation is one of the premier organiztions that addresses men’s health issues in a positive, groundbreaking way. Movember is part of a larger, charitable “moustache movement,” that has raised vital funds and awareness of health risks on behalf of men globally. Learn more here.

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The Mustache Movement for Charity is Going Strong

movember no shave november mustache
Image: via Movember.

If you’ve noticed your male coworkers or pals sporting mustaches or big beards this month, they might just be growing out their facial hair for charity. Last year, we discussed the growing popularity of the Movember Foundation, an organization “committed to changing the face of men’s health.” Since its 2003 beginnings in Australia, the Movember Foundation has encouraged giving, promoted men’s health awareness, and has invited millions of people around the world to participate in a month long mustache-growing event for charity.

During “Movember,” which takes place annually in November, thousands of men around the world don freshly grown mustaches to raise awareness about illnesses such as prostate and testicular cancer that affect men in particular. According to the organization, 2.3 billion conversations were had as a result of Movember 2013, and $136 million was raised globally by participants.

Although Movember is arguably the largest and most popular charity foundation for men’s health, it isn’t the only one. No-Shave November is another charitable initiative to raise awareness about men’s health that involves facial hair. “No-Shave November is a unique way to raise cancer awareness,” explains the organization. “What better way to grow awareness than with some hair?” it asks.

no shave november mustache
Image: via No-Shave November.

According to the campaign, which is partners with The American Cancer Society, “The goal of No-Shave November is to grow awareness by embracing our hair, which many cancer patients lose, and letting it grow wild and free. Donate the money you usually spend on shaving and grooming for a month to educate about cancer prevention, save lives, and aid those fighting the battle.” Both initiatives celebrate facial hair and mustaches as a fun way to tackle the difficult topic of cancer and men’s health awareness, and have been instrumental in getting more men to consider and talk about their health.

For more information about the impact of Movember, be sure to check out the organization’s 2013 report.