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YouTuber Raises $120,000 for Charity in 3 Days

We all know by now that celebrities can help raise money for charity. But did you know that YouTubers can, too?  A recent example of this is Markiplier, a YouTuber who is best known for gaming videos.

Markiplier set out to raise $100,000 for the Human Rights Campaign via the crowdfunding site GoFundMe. Within 3 days, 6,175 people had raised $128,888 dollars, which works out to about $20 per person.

That’s a pretty successful campaign, and since it isn’t over yet, it’s possible that it could raise even more. This is not Markiplier’s first run at raising money for charity; in the past, he’s raised $70,000 for St. Jude’s Children’s Hospital and $275,000 for Depression and Bipolar Support. But the speed and success with which he raised the money should give charities a reason to pause, as there are a few lessons to be learned here.

First, of course, is the power of social media and crowdfunding to not only get the message out, but also to raise money in a way that Internet savvy donors seem increasingly comfortable. Doing a fundraiser on a site like GoFundMe, supported with smart use of social media, can be a lot cheaper than more traditional methods like cold calling or mailers. It is not easy to do, however.

The other lesson though, is that YouTube celebrities are perhaps the best place to look if you want to add star power to a campaign. While they might not resonate with older consumers, the most popular YouTubers have built dedicated fan bases that are loyal and willing to offer support.

While it’s a safe bet that Markiplier, judging by the success of his campaign, has a lot of LGBTQ+ followers (he has over 16 million subscribers on YouTube) there’s a good chance that some of the people who donated aren’t part of that community. That’s a strong pull for a good cause.

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Profiles

Philanthropic People: Daniel Loeb

daniel loeb philanthropist
Image via Third Point.

Daniel Loeb, CEO of Third Point LLC and a leader in portfolio management, risk management, and research, may be best known for his contributions to the business world…but he has a long history of diverse charitable giving as well.

Loeb’s causes include education, health, community, and progressive issues such as LGBT rights.

Education: Daniel Loeb serves as chairman of the Success Academies Charter Schools in Brooklyn, which promote educational reform and access to education for children from all backgrounds. Since 2004 he’s also been a Trustee of Prep for Prep, a New York City organization that helps underprivileged children attend and thrive at competitive independent schools. Loeb has donated $1.5 million to the program as well. Other educational projects that have piqued his philanthropic interest include the Robin Hood Foundation, a scholarship endowment at his alma mater Columbia, and the co-founding of Students First New York, the state branch of a national education advocacy program.

Health: Loeb is a Trustee of Mount Sinai Hospital in New York and has donated extensively to research in children’s cancer, Tourette’s syndrome, ALS, muscular dystrophy, and reproductive health.

Arts, Culture, and Community: Most of Loeb’s giving in this area goes to organizations in New York City; however, he’s also a Trustee at the Los Angeles Museum of Contemporary Art and an avid art collector. His community interests include numerous Jewish nonprofits (including the Jewish Enrichment Center in New York) and other museums, arts and cultural organizations, the New York City Public Library, the Central Park Conservancy, historical preservation sites, the YMCA, and organizations supporting the homeless. This part of Loeb’s giving is fueled in large part by his belief that, while the financial markets in which he works can make the world a better place, “folks are left behind.”

Progressive Issues: In addition to supporting New York’s law to legalize gay marriage in 2011, Loeb continues to support marriage equality and reproductive rights through organizations like the Human Rights Campaign, Planned Parenthood, and Media Matters.  

With a wealth of life and business experience—not to mention a net worth of $2.3 billion—Daniel Loeb continues to support a variety of causes and give back to the community.

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4 Fantastic LGBT Charities

LGBT-Charities
4 Fantastic LGBT Charities. IMG: via Shutterstock.

“All…people, regardless of sexual orientation or identity, deserve a safe and supportive environment in which to achieve their full potential.” – Harvey Milk

June marks the celebration of lesbian, gay, bisexual, transgender (LGBT) Pride, an annual month-long observance of LGBT history, culture, and progress towards gaining equal rights. In honor of LGBT Pride, here are four incredible nonprofit organizations that work hard to provide resources, care, and support for LGBT people.

PFLAGPFLAG

Parents, Families, and Friends, of Lesbians and Gays (PFLAG) has been serving the LGBT community and straight allies for decades. According to its mission statement, “PFLAG promotes the health and well-being of lesbian, gay, bisexual, and transgender persons, their families and friends through: support, to cope with an adverse society; education, to enlighten an ill-informed public; and advocacy, to end discrimination and to secure equal civil rights.” Its history of being especially supportive of families is something that sets PFLAG apart.

National-Gay-and-Lesbian-Task-ForceNational Gay and Lesbian Task Force

Often called simply, The Task Force, this organization is committed to building the grassroots power of the LGBT community, and does so by training activists, reaching out to local and national organizations, and running campaigns that center on equality and rights for LGBTs. A forerunner of the broader social justice movement, the National Gay and Lesbian Task Force is one of the best resources out there for LGBT activists and allies.

HRCHuman Rights Campaign

The Human Rights Campaign (HRC) is one of the leading LGBT rights organizations in the country. This nonprofit strives to end discrimination against LGBT people, and has always attracted celebrities, high profile figures, and prominent LGBT activists to stand united against social injustices. HRC focuses on advocating for the LGBT community at work, under the law, and in society at large. HRC and organizations like it have taken on a huge mission, but their work is incredibly valuable.

lambda-legalLambda Legal

Founded in 1973, Lambda Legal serves as a national civil rights organization that seeks to achieve LGBT equality through “litigation-based advocacy.” According to the organization’s mission, Lambda Legal “imagines a world without discrimination and inequality,” and “works to achieve that vision every day.” Often advising clients free of charge, the nonprofit is dedicated to earning justice, equality for the LGBT community.

There are hundreds upon hundreds of other nonprofits and charities that are committed to improving the quality of life for LGBT people in this country and abroad. What LGBT charities do you support?

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Two Major Philanthropic Foundations Team Up for Human Rights

Two Major Philanthropic Foundations Team Up for Human Rights
HRC is the largest LGBT equality-rights advocacy group in the US.
IMG: via Shutterstock

In an excellent example of collaborative philanthropy, the Daniel S. Loeb Family Third Point Foundation and the Paul E. Singer Foundation are teaming up to award the Human Rights Campaign grants to support LGBT rights abroad. Earlier this month, the Human Rights Campaign (HRC) announced how these two influential foundations were pledging to award grants to the organization over three years. This generosity is meant to support HRC’s advancement in advancing LGBT equality overseas.

According to a press release from HRC, “Lesbian, gay, bisexual, and transgender communities around the world face stigmatization, harassment, violence and blatant human rights violations. To combat these horrific acts and to advance the cause of LGBT justice internationally, the Paul E. Singer Foundation is teaming up with the Daniel S. Loeb Family Foundation,” to provide funding for the education and research branch of the HRC. The HRC is the largest LGBT civil rights organization in the United States, and has been monumentally influential in the fight for LGBT rights in the U.S.

Now, the HRC is expanding its efforts to increase a more global reach, which wouldn’t be possible without the generosity of major philanthropic foundations. “I am proud to support HRC’s new initiative to protect LGBT rights globally,” remarked hedge fund manager and philanthropist Dan Loeb. Paul Singer concurs, explaining how “Every day around the world, LGBT individuals face arrest, imprisonment, torture and even execution just for being who they are…As an organization that has been at the forefront of the equality movement for over three decades, the Human Rights Campaign is uniquely positioned to work in tandem with NGOs to empower LGBT and human rights advocates abroad to help stop these abuses,” of his reasons for supporting such an important human rights initiative.

No strangers to philanthropic work, Dan Loeb and Paul Singer are aware of the great impact their grants will have in advancing global LGBT rights. Reportedly, each of them have been long-time advocates for human rights, which makes their collaboration and donation to the HRC all the more powerful.