The nonprofit sector is rapidly evolving. Charities that want to succeed in the coming year will need to stay ahead of the curve by studying the list below, which contains the top nonprofit trends of 2019.
Rejecting Tainted Money
Fundraising ethics became a central concern in 2019 amid several scandals involving high-profile donors. For example, many organizations struggled to distance themselves from philanthropist Jeffrey Epstein after he was charged with child sex trafficking crimes.
Similarly, institutions that received millions of dollars from the Sackler family attempted to cut ties after news reports surfaced of the family’s alleged role in the opioid crisis.
Focusing on Diversity
While a lot of progress has been made in regards to hiring more people of color, data collected from the 100 biggest charities shows that white men still make up the majority of chief executives.
Earlier this year, more than 2,500 museum workers disclosed their salaries in a crowdsourced spreadsheet that has since gone viral. The results showed that many of the lowest paid workers do not earn enough to keep up with the cost of living. As a result, many organizations are making it a priority to increase wages.
Mass Exodus of Fundraisers
A survey conducted by the Chronicle of Philanthropy in conjunction with the Association of Fundraising Professionals revealed that half of fundraisers are looking to leave their jobs due to low wages, too much pressure to reach unrealistic goals, and frustrating organizational structures.
Fundraising with Artificial Intelligence
Advances in technology have made it possible for charities to more efficiently target donors. There are now artificial intelligence programs that can identify donors’ passions and make appeals to them based on their personal interests. While there is excitement regarding the benefits of this new technology, some experts worry that it will result in fewer jobs for real people.
Why do these nonprofit trends matter? Because in the end, it is the organizations that know how to navigate these changes that will thrive in 2020.