Beyoncé Knowles may be known around the world for her catchy songs, killer dance moves, and her husband Jay Z, but she is also a humanitarian on the side.
She has donated hundreds of thousands of dollars to organizations such as the Kids Wish Network, Music Rising, Oxfam, Save The Music Foundation, The Lunchbox Fund, Women’s Fund for Scotland, and more.
Unlike some celebrities, however, she doesn’t just donate money and call it good. She has held several benefit concerts, and has worked to be a strong female role model for everyone. She has sparked humanitarian campaigns such as the #BeyGood campaign, her most recent effort to spread kindness and humanitarian efforts globally.
Of this new campaign, she says, “As a young child I was blessed to have the support of my family who encouraged me to reach my goals. So many young people don’t have this. I am honored to partner the #BeyGood campaign with The Prince’s Trust to help young people beat the odds and create better lives for themselves.”
Gucci’s creative director is ready to give back. Frida Giannini’s goal is to empower women the world over. She doesn’t see anything controversial about wearing beautiful clothing while fighting for human rights. In fact, Giannini travels the world and assists the opening of new stores, but she is aware that women are being exploited and that it needs to end.
Giannini grew up in the era of Live Aid. She remembers 1985 and the way famous artists came together and gave a concert to fight for change in Africa. George Michael, Sting and Bono were among the singers who pledged to make a difference. Though she was only 13 years old at the time, she knew that she also wanted to help.
Instead of working to aid Africa, her mission is one that is not specific to any locale. Giannini used her many contacts to help put together another concert. She gathered Mary J. Blige, Jennifer Lopez, Madonna and Florence Welch, among others, to play a show known as the Sound of Change Live concert.
A type-A personality, Giannini also just welcomed a baby girl into her family. She had kept her relationship with Gucci CEO and president Patrizio di Marco a secret until 2011, as she was not ready to share that with the world. Despite being on “maternity leave,” she has already flown to London to give a speech for Chime for Change.
Her conviction to affect change was only strengthened as she traveled for business. She got to see some of the problems that women face first hand in places such as Malawi and China. While traveling in Malawi she witnessed a 15-year-old who had a baby prematurely. Because the maternity ward did not have an incubator, the baby died. Giannini felt that is something which could have easily have been prevented. She decided to go to the House of Representatives to petition for philanthropic initiatives that, at the time, supported UNICEF.
In her words, “a brand like Gucci needs to set an example.” That type of example starts at home. Gucci now employs 50 percent women on their staff.
The concert is slated to bring in about $4 million to aid nonprofits. Having a daughter makes Giannini even more driven. Her enthusiasm is obvious.
She overcame her stage fright to deliver the speech in which she said, “Tonight we come together for every woman, every girl, everywhere.”
Despite being one who prefers to work in the background, Giannini knows the work she does will bring assistance to those who need it most.
“Chime for Change serves to convene, unite and strengthen the voices speaking out for girls and women around the world,” reads their website. Gucci is no stranger to promoting women’s empowerment; in the past, they’ve partnered with UNICEF and Kering Corporate Foundation, both organizations that have supported girls and women.
For those that can’t make the concert in person, it will also be broadcast worldwide. Performances will include Beyonce, Florence + The Machine, John Legend, Iggy Azalea, Rita Ora, Timbaland, Ellie Goulding, Laura Pausini and HAIM. Selma Hayek Pinault is also taking part in the concert’s promotion.
“There are no innocent bystanders in the information age,” she said. “Technology connects us as never before But that means we also have the opportunity, and the responsibility, to do something about it. We can be defined not just by what we know, but by what we do, and that is the vision behind Chime for Change.”
Ticket sales begin on March 27th and buyers can choose to donate their ticket price to a charity of their choice.