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Stand Up To Cancer Partners with MasterCard for Charity

Stand Up to Cancer
IMG: via Stand Up to Cancer

Earlier this month, MasterCard Priceless Causes teamed up with Stand Up To Cancer (SU2C) to present “The Priceless Table at Times Square,” a limited time, participatory event for charity. From July 16th through August 2nd, MasterCard cardholders were able to reserve a seat at The Priceless Table, a pop-up restaurant overlooking New York City’s iconic Times Square. At $50 a pop, tickets were a bit steep for the five-course meal prepared by chef Marcus Samuelsson, but all proceeds go towards SU2C.

According to Forbes contributor Elaine Schattner, the elevated, communal table and open air aesthetic of MasterCard’s pop-up restaurant was designed to promote visibility for the company’s fundraising relationship with SU2C. “Since its founding in 2008, SU2C, a program of the Entertainment Industry Foundation, has emerged as one of the largest and most innovative anti-cancer programs,” explains Schattner of the powerful organization, which she says owes a lots of its success to its marketing team.

SU2C has captured the attention of prominent philanthropists and celebrities from around the world for its innovative approach to funding cancer research initiatives. “SU2C’s unique funding model, developed with the help of prominent cancer researchers, encourages collaboration and innovation through two new types of scientific grant,” explains the organization of how its approach differs from that of other similar initiatives. According to SU2C’s mission statement, “SU2C’s mission is to raise funds to accelerate and pace of groundbreaking translational research that can get new therapies to patients quickly and save lives now.” The organization also explains how “By galvanizing the entertainment industry, SU2C has set out to generate awareness, educate the public on cancer prevention and help more people diagnosed with cancer become long-term survivors.”

MasterCard hasn’t yet announced how much funding it was able to provide to SU2C, but seats did sell out completely for The Priceless Table at Times Square, which indicates an overwhelming public response. Learn more about the event and others like it by visiting www.causes.priceless.com.

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Groundbreaking Advancements in Medicine Made Possible By Donor Generosity at Memorial Sloan Kettering

Memorial Sloan-Kettering Cancer Center
Memorial Sloan-Kettering Cancer Center IMG: via Stanford.

Memorial Sloan Kettering Cancer Center is one of the world’s premier institutions tirelessly devoted to curing and treating cancer, as well as developing new technologies to help prevent the deadly disease. As the world’s largest and oldest private cancer center, Memorial Sloan Kettering has dedicated more than 130 years to exceptional patient care and groundbreaking research and cancer treatment developments. The prestigious cancer center would not be as globally renowned as it is today, however, without significant contributions from philanthropists and generous, committed donors.

Two of those donors are Henry R. Kravis and his wife Marie-Josée Kravis, prominent philanthropists who have invested a great amount of time and vital funding in supporting Memorial Sloan Kettering’s work.

Recently, the Marie-Josée and Henry R. Kravis Foundation donated a gift of $100 million to the cancer center, which allowed for the formation of the Marie-Josée and Henry R. Kravis Center for Molecular Oncology (CMO) to be formed. This division of the cancer center was designed to transform and innovate cancer care using cutting edge research and technology, and would not have been made possible without the remarkable generosity of the Kravises.

Advancements in medicine at Memorial Sloan Kettering include a new procedure called the “tumor sequencing test,” which was designed to provide more personalized treatment options to patients.

According to Dr. Eva Kiesler, “A new genome-sequencing test developed at Memorial Sloan Kettering allows our doctors to quickly find out whether a patient’s tumor carries clinically useful mutations – including aberrations that make cancers vulnerable to particular drugs – and to match individual patients with available therapies or clinical trials that will most benefit them,” of the advancements in medicine being made at the center.

The primary goal of the CMO “is to expedite and streamline cancer genomics research to guide cancer treatment,” which will ultimately provide better treatment options for every single person who seeks care at Memorial Sloan Kettering.

Learn more about the new oncology center and the donation that made it possible by visiting www.mskcc.org.

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Nike Parts Ways With Livestrong

livestrong
IMG: Matt Beckwith via Flickr

Nike on Tuesday announced a sad but unsurprising end to its partnership with Livestrong Foundation. The sportswear company has long supported the cancer research foundation, selling Livestrong gear, yellow wristbands, and of course supporting its star athlete and founder: Lance Armstrong.

But since Armstrong’s doping scandal hit the fan last year, the repercussions have been lining up around the block. After admitting systematic use of performance-enhancing drugs (which he had denied for years), the cyclist was disgraced—he lost all seven of his Tour de France titles, all of his sponsors, his reputation, and his place on the Livestrong board.

Armstrong founded the charity in 1997 after he was diagnosed with testicular cancer. He fought hard and won his battle against cancer, and created the foundation to help others do the same. Over the years, the partnership with Nike alone has raised over $100 million. But that’s all changed now.

“We expected changes like this,” said Livestrong spokesperson Katherine McLane. “Could there be fallout? Of course,” she said. “We remain enormously confident… We are in strong fiscal shape.”

Armstrong stepped down from the board in October 2012 and admitted to drug use in January. His parting of ways with the foundation was done as a way to reduce repercussions on the charity because of Armstrong’s association with it. It has likely saved the organization from some, but certainly not all, consequences of his disgrace.

Nike had previously removed its sponsorship of Armstrong in the midst of the doping scandal, but said it would continue to support the foundation. But now things seem to have changed, and Nike’s partnership will end at the end of the 2013 holiday season. Sad but likely is that they simply want to move past their long history of being associated with Lance Armstrong.

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Olivia Wilde and Emma Stone Support Revlon Run/Walk for Women

revlon-runwalk-logo-la-2013d
IMG: via do.eifoundation.org

The EIF Revlon Run/Walk For Women event was created in 1994 by Lilly Tartikoff, Ronald O. Perelman, and the Entertainment Industry Foundation. Since its inception nearly a decade ago, the event has helped Revlon raise and distribute over 68 million dollars to help fight women’s cancers.

This year, actresses Olivia Wilde and Emma Stone participated in the New York City five-kilometer event, which was held on Saturday, May 4th. Both women are Revlon brand ambassadors. Stone’s mother, Krista, is a breast cancer survivor, so the charity strikes home for the actress. The two participated among other friends and family on team “Stone – Wald – Sullivan Warriors” and raised a total of $32,790, exceeding their $25,000 goal by far.

“Our team is named in honor of some very special people who were diagnosed with cancer since our team walked last year,” team captain Krista Stone wrote on the team page. “If you can’t join us in the walk, you can join us in the fight by making a pledge or donation on behalf of one of our team members.”

Wilde teamed up with Alyssa Bricklin to form “Team Badass.” Together, the two raised their goal amount of $20,000.

“Together, we will run or walk to raise funds that fuel ground-breaking research, provide diagnostic services, and support women facing cancer,” the team’s page reads. “Every step and every dollar brings us closer to the ultimate Finish Line – an end to women’s cancers.”

The next Revlon Run/Walk for women will be held on Saturday, May 11th. Registration is still open for interested participants, and even those who can’t attend the event can help by donating and spreading the word.

 

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Inflatable Colon Increases Awareness of Colorectal Cancer

When it comes to medical concerns, we humans have an alarming tendency to not admit to problems that may be embarrassing. Unfortunately, those problems can sometimes be very severe, like colorectal cancer—which is the combined name for both colon and rectal cancers.

Colorectal is the third most diagnosed cancer in the United States and causes about 51,000 deaths in the U.S. every year. According to the American Cancer Society, somewhere around 143,000 new cases will be diagnosed in this year alone. Those are some scary numbers. But because symptoms can be embarrassing to talk about—bloody stools, persistent stomach pain, irregular bowel movements that continue for long periods of time—too many people wait too long until going to see a doctor.

Rectal bleeding can be caused by a number of things, but number five on that list is colorectal cancer. Though there’s a good chance it is caused by something else, those experiencing it shouldn’t ignore the problem because it could be very serious.

When it comes to medical problems, we need to feel comfortable being open and honest with our doctors, and that’s where the giant inflatable colon comes in. The “Prevent Cancer Super Colon,” as it’s come to be called, is large enough for people to walk through, and indeed that’s the point. Inside are 3-D representations of Crohn’s disease, colorectal polyps and several different stages of colon cancer.

“People laugh and they’re a little bit shy and embarrassed at first, but then they dive in and share a lot,” said Cheryssa Jensen of the Prevent Cancer Foundation. “I hear graphic details. They talk about everything.”

The Super Colon was set up in Times Square on Friday to kick of Colorectal Cancer Awareness Month. It’s important for the public to be aware of symptoms and be able to talk about problems they may be having because early detection can be the difference between recovery and death. About 90 percent of stage 1 colon cancer patients are cured, but that number is cut drastically as cancer is allowed to progress unimpeded.

“It’s important that people stop the silence,” says Andrea Kramer, who was diagnosed with Stage 3 cancer because she waited so long to go to the doctor. Luckily, she is a survivor. “We have a voice. We should use it.”

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5 Ways to Help on World Cancer Day

breast cancer ribbon
IMG: via Shutterstock

February 4th was World Cancer Day. For cancer patients, caregivers, survivors, and supporters, this day is a source of hope and comfort. It’s a chance to share stories of courage, resilience, and inspiration. And it’s a chance to raise cancer awareness.

“Cancer” is a wide-sweeping word. It can be in just about any part of the body: blood, bone, breast, lungs, skin, organs. It doesn’t discriminate between children and adults, and is deadly in its mission. But research and treatments are improving, and bit by bit we are conquering the disease that has killed millions of people. World Cancer Day is a special day for all those affected by cancer. Here are five organizations who are helping support them:

1.    World Cancer Day: It’s simple. World Cancer Day (the organization) is an advocacy group that seeks to prevent cancer when possible and raise awareness both in the public and political realms.
2.     Stand Up To Cancer: Download the “I Stand Up For” placard from their website today and share pictures to honor those you know who have fought against cancer. Founded in 2008, Stand Up To Cancer has already raised over $80 million for cancer research and awareness campaigns.
3.    American Cancer Society: One of the biggest groups fighting against cancer, ACS has worked on prevention and research of cancer. It also offers support to cancer patients, survivors, and their families.
4.    St. Jude Children’s Research Hospital: St. Jude’s is a special place for children suffering and recovering from cancer. It is one of the top pediatric cancer hospitals in the country and the only one dedicated solely to children. A true pioneer in treatment and research, St. Jude’s serves nearly 8,000 children per year.
5.    National Breast Cancer Foundation: Breast cancer is one of the deadliest forms of cancer, affecting thousands of women each year. NBCF works to save women’s lives by educating the public about early detection and prevention of breast cancer. It also offers support for women who have been affected by it.